DATE
14 May 2026
VENUE
MK-7, Red Bull Racing Arena
ADMISSION
Free - Registration Required
DOORS OPEN
8:30 AM
One day. 350+ senior decision-makers. The conversations redefining how automotive commerce operates in 2026.
HEADLINE SPONSOR
DIAMOND SPONSOR
DATE
14 May 2026
VENUE
MK-7, Red Bull Racing Arena
ADMISSION
Free - Registration Required
DOORS OPEN
8:30 AM
350+
SENIOR ATTENDEES
11
EXPERT PANELS
1:1
CURATED MEETINGS
VIP
RED BULL F1 RACING FACTORY TOUR
COMPANIES REPRESENTED IN AUTOFIXA LIVE 2024
14 May 2026 · Red Bull Racing Arena
A structured day built around the decisions that matter - not filler content.
Every session is designed for senior commercial leaders.
8:30 – 9:30 Registration & Networking
REGISTRATION & BREAKFAST
Arrival, networking breakfast, and registration. F1 cars on display.
9:30 – 9:40 OPENING
WELCOME TO AUTOFIXA LIVE 2026
Laurence Guy, Chief Strategy Officer & Chairman @Autofixa
9:40 – 10:00 KEYNOTE - EBAY
OPENING KEYNOTE
Setting the commercial context for 2026. Where the UK automotive market is heading & what leaders need to act on now.
eBay UK
10:00 – 10:35 PANEL
BEYOND MARKETPLACES - WHO OWNS THE CUSTOMER?
10:40 – 10:55 PRESENTATION
AUTODOC PRESENTATION
AUTODOC
11:00 – 11:15 BREAK
COFFEE & NETWORKING
11:15 – 11:30 PRESENTATION
AI SOFTWARE TOOLS
11:30 – 12:05 PANEL
THE NEW D2C PLAYBOOK - OEMs & DEALERS
12:05 – 12:40 PANEL
CONNECTED COMMERCE: UNIFYING MARKETPLACE, WEBSITE & DATA
12:40 – 14:00 LUNCH BREAK
LUNCH & NETWORKING
VIP 1:1 curated meetings & Exclusive Red Bull Racing F1 Factory Tour take place during this window.
14:00 – 14:25 KEYNOTE
KEYNOTE
14:30 – 15:05 PANEL
LOGISTICS & COURIER SOLUTIONS IN AUTOMOTIVE
15:10 – 15:25 PRESENTATION
AMAZON PRESENTATION
15:25 – 15:40 BREAK
COFFEE & NETWORKING
15:40 – 16:15 PANEL
CONNECTED, ELECTRIC, CIRCULAR - THE NEXT AUTOMOTIVE SHIFT
16:20 – 16:50 PANEL
THE ALGORITHM WILL SEE YOU NOW - HOW AI IS REWRITING RETAIL
16:50 – 18:00 CLOSING
CLOSING REMARKS, DRINKS RECEPTION & NETWORKING
WHO'S IN THE ROOM
Quality over volume. This is the room where the commercial decisions in UK automotive commerce are made.
D2C pressure, marketplace tension, data ownership. The agenda covers directly your 2026 challenges.
Margin compression, multi-channel complexity, EV transition. The dealers winning 2026 are thinking differently.
The aftermarket leaders in this room are building the strategy to take their margin back.
Algorithm changes, seller enablement, catalogue quality, data standards. The sharpest minds in UK automotive commerce all in once place.
The fulfilment layer is now a competitive differentiator. Be in the room where the commercial decisions are made.
THE VENUE
ARENA, MK-7
Milton Keynes. Home to championship-winning Formula 1 cars. The venue doesn't just host the conversation - it sets the tone for it
F1 Cars on Display
Championship-winning Red Bull Racing cars throughout the main event space.
VIP Behind-the-Scenes Tour
Exclusive access to Red Bull F1 Racing facilities (for VIP guests only).
30 Minutes from London Euston
Exclusive access to Red Bull Racing facilities (for VIP guests only).
Breakfast, Lunch & Drinks Reception
Full catering throughout the day, closing with a drinks reception.
REGISTRATION
ARENA, MK-7
All tickets are free. Registration is required and spaces are limited to 350.
First 100 Only
EARLY BIRD
FREE
Closes 31 March 2026
*(OEMs, dealers & aftermarket only)
GENERAL
STANDARD
FREE
While spaces remain
INVITATION / APPROVAL
VIP TICKET
FREE
By invitation or approval only
WHAT THEY SAID
"
Thanks to the Autofixa team for organising such a fantastic event and for inviting us along. It really was great to be a part of! As well as making many new connections in the automotive industry, I (and I’m sure I speak for the whole team!) learnt a huge amount about the potential B&Q has within the sector.
- Sam Murphy
Business Development Manager, B&Q
"
Cracking day, some really insightful talks.
- Tim Mawson
Head of Partnerships, Salesforce
"
Huge thanks to Autofixa for putting on a fabulous event.
- Arjang Salehi
UK Category Lead, eBay
"
Thank you so much for inviting us to your event! It really came across how knowledgeable, driven and passionate you all are in this field. You also had a great selection of speakers (including you guys of course), and there are some opportunities that we are definitely going to be following up with.
- Christian Disney
Development Director, Vitesse
"
It was such a great day and definitely a worthwhile experience. Extremely knowledgeable professionals, inspirational speakers, great delegates and fabulous networking opportunities resulted in us achieving and exceeding our goals for the day.
- Craig Bourke
Managing Director, Walcom
"
A fantastic event that we were proud to take part in.
- Olly Hamilton-Eddy
Partner Marketing Manager, BigCommerce
2026 PARTNERS
The brands shaping the conversation at Autofixa Live 2026.
HEADLINE SPONSOR
DIAMOND SPONSORS
SILVER SPONSORS
Quick answers to the most common questions. Still need help? Email us at hello@autofixa.com
Autofixa Live 2026 will take place at MK-7 Red Bull Racing Arena, Milton Keynes, United Kingdom.
On-site parking is limited (45 spaces, pre-allocated). We recommend travelling via Milton Keynes Central railway station (30--40 mins from London Euston), then a 10--15 min taxi or Uber. Overflow parking is available at Kingston Centre.
Yes. Autofixa Live 2026 is free to attend, but registration is required and spaces are limited. We recommend securing your place early.
Autofixa Live is designed for automotive OEMs, dealers, brands, retailers, and ecommerce professionals in the automotive sector.
Yes, VIP guests of Autofixa Live 2026 will be offered a behind-the-scenes tour of Red Bull Racing's facilities and cars, subject to venue timings and capacity. All other attendees will have access to the main event room, where some F1 cars will be on display.
Yes. Breakfast, lunch, coffee breaks, and a drinks reception are included as part of the event.
A limited number of VIP attendees will be invited to take part in curated 1:1 meetings, where we personally introduce attendees to relevant companies and partners to help start meaningful business conversations.
VIP access is limited and by invitation or approval. If selected, our team will contact you ahead of the event with further details.
Autofixa Live 2026 is a fully in-person event. There will be no live stream or recording available after the event.
For any further questions, please contact the Autofixa team via the event website www.autofixa.live or email us at hello@autofixa.com.
350 seats. Senior decision-makers. Free to attend - registration required.
© Autofixa Solutions